Accelerating Business Transformation

The global economic downturn is impacting all sections of the economy including the communications industry. The decline in spending by residential and enterprise markets has impacted the top line and profitability of Service Providers everywhere. This downturn has occurred at a time when Service Providers are already struggling to re-define their core business model, which is under pressure from content and connectivity providers who are threatening the traditional Service Provider value chain.

The challenges facing Service Providers are clear:

• How to rapidly create new services and generate new revenues from existing customers
• How to enter new markets and segments with differentiated services
• How to reduce the cost of operations, retain customers, and increase profitability
• How to partner with the new content providers to participate profitably in the evolving communications, information, and entertainment ecosystem

Failure to meet these challenges could have catastrophic results. Service Providers could become nothing more than commodity bandwidth providers much like the utilities — or worse — they could go out of business.

To overcome the economic and technical challenges that are threatening the traditional Service Provider value chain, Service Providers need to undertake a fundamental business transformation that enables them to leverage innovations in the network, software, and processes. They need to re-think their traditional way of doing business and adopt innovative ideas and approaches to achieve the level of capability that will enable them to counter the challenges thrown out by the economy and the changing industry structure.

To help Service Providers undertake successful business transformations, NetCracker and NEC have combined their hardware, software, solutions, and services capabilities. The resulting NetCracker–NEC approach to business transformation enables Service Providers to:

• Accelerate service provisioning and generate new revenue and markets
• Optimize Network and IT and achieve operational efficiency and profitability
• Partner effectively in and profit from the emerging content ecosystem